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Digital Marketing + AI — Edspark Workshop
For Students, Freshers & Marketing Professionals

Digital Marketing
Workshop With GenAI

No prior marketing experience needed. Go from zero to running real campaigns across SEO, social media, email, and paid ads — with ChatGPT, Jasper, Canva AI, and Surfer SEO woven into every module.

View Curriculum →
11
Modules
20+
Hours Live
14+
AI Tools
100%
Hands-On
Accredited by
🇮🇳 NSDCSkill IndiaGoogle for EducationIBMNSRIIM
— What You'll Gain —

Everything You Need to Think Like a Digital Marketing Pro

From SEO to paid ads, social media to email campaigns — master the complete digital marketing stack with AI tools at every step.

📱

Full-Funnel Marketing Skills

SEO, SEM, social media, content, email, analytics — the complete marketing toolkit that agencies and brands are hiring for right now.

🤖

AI in Every Module

ChatGPT for copy, Jasper for campaigns, Canva AI for visuals, Surfer SEO for ranking — real AI tools woven into every topic.

📊

Campaigns You Can Show

Run a real Google Ads campaign, build a social media content calendar, and write an AI-powered email sequence — all in the workshop.

📜

Certification That Stands Out

Graduate with an Edspark + Google for Education verified certificate and a portfolio of real campaigns any employer can review.

— Why Digital Marketing + AI —

The Marketer Who Knows AI Gets 3× More Done

📈
Digital marketing jobs are growing at 22% annually — and companies specifically want marketers who can use AI to create content, run campaigns, and analyse performance at scale without a large team.
⚡
ChatGPT writes ad copy in seconds, Jasper generates blog posts, and Surfer SEO tells you exactly what to write to rank. AI marketers produce 10× more content at a fraction of the cost.
🧠
By the end, you'll have run a real Google Ads campaign, grown a social account, and built an AI-powered content strategy — the kind of work portfolio that gets agencies to call you.
🚀
No experience needed. If you use Instagram and Google, you already understand the platforms. We teach you how to master them professionally — and use AI to do it at scale.
DIGITAL MARKETING 🔍 SEO/SEM 📱 Social Media ✉️ Email/Content 📊 Analytics SEO Specialist Social Media Mgr Content Marketer Growth Marketer
— Curriculum —

11-Module Curriculum — Digital Marketing with AI Built In

Every module teaches real marketing skills + the exact AI tools professionals use for that channel in their daily campaigns.

M1 — The Lowdown on DM
M2 — SEO: Get Found, Stay Found
M3 — SEM & PPC: Pay to Play
M4 — Social Media Hustle
M5 — Content That Hooks 'Em
M6 — Email: Inbox Domination
M7 — Analytics & Tracking
M8 — Influencer & Affiliate
M9 — Automation & AI
M10 — Real-World Campaign
M11 — Career & Freelancing
Module 1 — The Lowdown on Digital Marketing
Understand what digital marketing is, why it rules the game, and how brands win online in 2025.
📖 Core Topics
The big players: SEO, SEM, social media, email, content, analytics
Why digital marketing rules every business today
Crafting a marketing game plan for any brand
Understanding your audience and their online moves
🤖 AI Integration NEW
Use ChatGPT to build a complete digital marketing strategy for any brand
Perplexity AI for researching competitors and market positioning instantly
Gemini to analyse a brand's current online presence and find gaps
Use AI to create detailed customer personas and audience maps
TOOLS:ChatGPTPerplexity AIGoogle GeminiNotion AI
Module 2 — SEO: Get Found, Stay Found
Rank on Google without paying for ads — master on-page, off-page, and technical SEO with AI tools.
🔍 Core Topics
On-page: Keywords, meta tags, content optimisation
Off-page hustle: Backlinks, social signals, reputation
Technical SEO: site speed, mobile, structured data
Keyword research and competitor analysis
🤖 AI Integration NEW
Surfer SEO — AI-powered content editor that tells you exactly what to write to rank
ChatGPT to generate keyword clusters and content outlines for any niche
SEMrush AI Writing Assistant for SEO-optimised blog drafts
Use Ahrefs AI to analyse competitor backlink profiles and find opportunities
TOOLS:Surfer SEOChatGPTSEMrush AIAhrefs AI
Module 3 — SEM & PPC: Pay to Play, Win Big
Run Google Ads campaigns that actually convert — from setup to bidding strategy and budget management.
💰 Core Topics
What is SEM & PPC and when to use paid vs organic
Setting up Google Ads — campaign, ad groups, keywords
Ad types, formats, and what actually converts
Smart bidding strategies without blowing your budget
🤖 AI Integration NEW
Google Ads AI — Performance Max campaigns and AI-generated ad copy
ChatGPT to write 10 ad headline variations for any product in 30 seconds
Use AI to generate negative keyword lists and reduce wasted spend
Opteo AI for automated Google Ads performance monitoring and suggestions
TOOLS:Google Ads AIChatGPTOpteo AISEMrush AI
Module 4 — Social Media Hustle
Build a brand, grow an audience, and run ads on Instagram, LinkedIn, Facebook, and Twitter — with AI.
📱 Core Topics
Which platform is your playground: Facebook, Instagram, LinkedIn, Twitter
Making scroll-stopping content that gets shared
Hacking the algorithm and getting organically noticed
Running ads: targeting, budget, bidding, and engagement tricks
🤖 AI Integration NEW
ChatGPT to generate a full 30-day social media content calendar in minutes
Canva AI — generate on-brand social media visuals from text prompts
Predis.ai for AI-powered social post creation, scheduling, and analytics
Meta AI Advantage+ for automated ad creative testing and audience targeting
TOOLS:ChatGPTCanva AIPredis.aiMeta AI Advantage+
Module 5 — Content That Hooks 'Em
Write content people actually read, share, and act on — blogs, videos, reels, and AI-powered content at scale.
✍️ Core Topics
Why content is king (and queen) in digital marketing
Crafting stories and hooks that grab attention
Blogs, videos, reels, carousels — what works on each platform
Content calendars, repurposing, and content distribution
🤖 AI Integration NEW
Jasper AI — write full blog posts, ad copy, and landing pages in minutes
Copy.ai for marketing copy: headlines, CTAs, product descriptions
ChatGPT to repurpose one blog post into 10 different content formats
Canva AI Magic Write for social captions and visual content generation
TOOLS:Jasper AICopy.aiChatGPTCanva AI
Module 6 — Email Marketing: Inbox Domination
Build lists, write sequences, and automate campaigns that people actually open and click.
✉️ Core Topics
Why email marketing delivers the highest ROI of any channel
Growing your email list without being spammy
Writing subject lines and emails people actually open
Automation sequences: welcome, nurture, re-engagement
🤖 AI Integration NEW
ChatGPT to write 5-email welcome sequences for any niche in 10 minutes
Mailchimp AI — automated send-time optimisation and subject line testing
Copy.ai for AI-powered subject line and preview text generation
HubSpot AI for smart list segmentation and personalised email flows
TOOLS:ChatGPTMailchimp AICopy.aiHubSpot AI
Module 7 — The Numbers Game: Analytics & Tracking
Data is your best friend — set up tracking, read dashboards, and use AI to turn numbers into decisions.
📊 Core Topics
Why data is your best friend in marketing
Must-know metrics and KPIs for every channel
Google Analytics 4 setup and reports
UTM tracking and attribution models
🤖 AI Integration NEW
ChatGPT to interpret GA4 reports and generate plain-English campaign summaries
Looker Studio AI for automated marketing dashboard generation
Use AI to write monthly performance reports and executive summaries
Triple Whale AI for e-commerce attribution and ROAS analysis
TOOLS:ChatGPTLooker Studio AIGA4 + GeminiTriple Whale AI
Module 8 — Influencer & Affiliate Marketing
Leverage other people's audiences — find the right influencers and build affiliate programs that scale.
🤝 Core Topics
The power of influencer marketing for any budget
Micro vs. macro influencers — which is right for you
Affiliate marketing: building a passive income channel
Campaign briefs, tracking, and measuring influencer ROI
🤖 AI Integration NEW
ChatGPT to write influencer outreach emails and campaign brief templates
Heepsy AI for finding micro-influencers by niche, location, and engagement rate
Use AI to generate affiliate program commission structures and terms
Modash AI for influencer audience authenticity scoring
TOOLS:ChatGPTHeepsy AIModash AIPerplexity AI
Module 9 — Automation & AI: The Future is Now
Work smarter, not harder — automate campaigns, personalise at scale, and use AI to do the work of a team.
⚙️ Core Topics
What is marketing automation and why it matters
Tools: HubSpot, Mailchimp, Zapier workflows
AI in marketing: smarter ads, chatbots, predictive analytics
Personalisation that actually feels personal, not creepy
🤖 AI Integration NEW
HubSpot AI — automated lead nurturing, scoring, and campaign sequencing
Zapier AI to connect any marketing tools without writing code
ChatGPT for building AI chatbot scripts and FAQ automations
Seventh Sense AI for send-time personalisation across email platforms
TOOLS:HubSpot AIZapier AIChatGPTSeventh Sense AI
Module 10 — Real-World Campaign: Full Loop
Run a complete marketing campaign from brief to results — ads, content, tracking, and reporting all together.
🚀 Core Topics
Putting all the pieces together for a full campaign
Running ads, posting content, tracking results — the full loop
Fixing mistakes and improving performance mid-campaign
Showcasing your campaign results like a pro
🤖 AI Integration NEW
ChatGPT to write the full campaign brief, scripts, and post-campaign report
Canva AI for campaign creative across all formats in one session
Jasper AI for producing all campaign copy variants quickly
Use AI to write a campaign case study for your portfolio
TOOLS:ChatGPTCanva AIJasper AILooker Studio AI
Module 11 — Career & Freelancing in Digital Marketing
Land a job or start freelancing — build your portfolio, pitch clients, and set your rates with confidence.
🎯 Core Topics
Career paths: in-house, agency, freelance — pros and cons
Building a portfolio that gets clients calling you
LinkedIn personal branding for marketers
Interview prep and freelancing rate setting
🤖 AI Integration NEW
ChatGPT to write your LinkedIn headline, about section, and case studies
Use AI to generate interview Q&A prep for digital marketing roles
Notion AI to build your freelancing proposal and service package templates
Perplexity AI for real-time research on DM salary trends and in-demand skills
TOOLS:ChatGPTNotion AIPerplexity AILinkedIn AI
— Hands-On Projects —

Build Real Marketing Campaigns

Graduate with a portfolio of real campaigns — not just theory — that any employer or client can review.

🔍MODULE 2

AI-Optimised SEO Article

Use Surfer SEO and ChatGPT to research, outline, and write a fully SEO-optimised 1,500-word blog post that targets a real keyword — then publish it live.

Surfer SEOChatGPTWordPress
📱MODULE 4

30-Day Social Media Campaign

Use ChatGPT and Canva AI to build and schedule a complete 30-day social media content calendar for a real brand — with creatives, captions, and hashtags included.

ChatGPTCanva AIPredis.ai
📊CAPSTONE

Full Funnel Marketing Campaign

Run a real Google Ads campaign + email sequence + content strategy for a product or brand. Track results, write the report using AI, and present as a full case study.

Google Ads AIHubSpot AIJasper
— AI Toolkit —

AI Tools You Will Learn & Use

14 real digital marketing AI tools across every module — running real campaigns, not just reading about them.

ChatGPT
Canva AI
Jasper AI
Surfer SEO
Copy.ai
SEMrush AI
HubSpot AI
Perplexity AI
ChatGPT
Canva AI
Jasper AI
Surfer SEO
Copy.ai
SEMrush AI
HubSpot AI
Perplexity AI
Predis.ai
Google Ads AI
Google Gemini
Mailchimp AI
Zapier AI
Ahrefs AI
Notion AI
Looker Studio AI
Predis.ai
Zapier AI
Mailchimp AI
Ahrefs AI
Notion AI
Looker Studio AI
Predis.ai
Google Ads AI
14+AI Tools
11Modules
100%Hands-On
0Prior Exp. Needed
— Career Outcomes —

Jobs You Can Get After This Workshop

Digital marketing is one of the most accessible high-paying careers in India. Here are the roles this workshop directly prepares you for.

🔍

SEO Specialist

₹3 – 10 LPA

Help brands rank on Google organically. Use AI tools like Surfer SEO to do in hours what used to take weeks of manual keyword research.

SEOSurfer SEOContent
Demand
Very High
📱

Social Media Manager

₹3 – 12 LPA

Manage brand presence across Instagram, LinkedIn, and Facebook. Use AI to create 10× more content and grow accounts faster.

InstagramCanva AIAnalytics
Demand
Very High
✍️

Content Marketer

₹4 – 14 LPA

Create blogs, videos, and campaigns that attract and convert customers. AI tools like Jasper make you a one-person content team.

BloggingJasper AISEO
Demand
High
💰

PPC / Paid Ads Specialist

₹4 – 15 LPA

Run Google and Meta ad campaigns that generate measurable ROI. High demand at agencies and D2C brands spending on digital ads.

Google AdsMeta AdsPPC
Demand
🔥 Hot Role
📊

Digital Marketing Analyst

₹4 – 14 LPA

Track, analyse, and report on marketing performance across all channels. Use GA4, Looker Studio, and AI to turn data into strategy.

GA4Power BIAnalytics
Demand
High
🤖

AI Marketing Specialist

₹7 – 20 LPA

Use ChatGPT, Jasper, and HubSpot AI to run campaigns at scale. The newest and fastest-growing DM role — barely anyone has these skills yet.

ChatGPTJasperAutomation
Demand
🚀 Emerging
🏢 Who's Hiring Digital Marketing Professionals
SwiggyZomatoMyntraNykaaCREDRazorpayWPP IndiaDentsuOgilvyPublicis
1.4M+Global Job Openings
22%Annual Growth Rate
— Frequently Asked Questions —

Questions Students Usually Ask Before Joining

Here are the important details about the Digital Marketing With GenAI workshop.

This is a 6-week workshop with live sessions, hands-on practice, assignments, and project-based learning.

No. This workshop starts from the basics, so students, freshers, and beginners can join comfortably.

Yes. GenAI tools are included in every module to help you understand AI-assisted threat analysis, report writing, policy creation, and security workflows.

The workshop is practical. You will work on real security concepts, tools, labs, case studies, and hands-on exercises.

Yes. After completing the workshop requirements, you will receive a completion certificate from Edspark.

Students, freshers, IT professionals, career switchers, and anyone interested in Digital Marketing and GenAI can join.

Start marketing smarter
— not harder, with AI.

Student, fresher, or professional — if you use Instagram and Google, you already know the platforms. We teach you how to master them professionally.

⚡ Limited seats per cohort — freshers & students get priority!
  • Zero marketing background needed to start
  • Live sessions + real campaign labs every class
  • 1:1 mentorship from working digital marketers at Google & Amazon
  • AI tools integrated into every single module
  • Google for Education certification + placement support

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