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Business Analytics With Genai — Edspark Workshop
For Students, Freshers & Business Professionals

Business Analytics
Workshop with GenAI

No prior analytics experience needed. Go from zero to confidently analysing business data, building dashboards, and driving decisions — with real AI tools woven into every module.

View Curriculum →
11
Modules
20+
Hours Live
12+
AI Tools
100%
Hands-On
Accredited by
🇮🇳 NSDCSkill IndiaGoogle for EducationIBMNSRIIM
— What You'll Gain —

Everything You Need to Think Like a Data-Driven Decision Maker

From raw data to boardroom insights — learn the tools, methods, and AI workflows that business analysts use every day.

📊

Real Business Analytics Skills

Descriptive, predictive, and prescriptive analytics — understand what happened, what will happen, and what to do about it.

🤖

AI in Every Module

ChatGPT for report writing, Power BI Copilot for dashboards, and Rows AI for spreadsheet analysis — woven into every topic.

📈

BI Tools Hands-On

Tableau, Power BI, Excel — build real dashboards and reports that you can show recruiters and use on day one of your job.

📜

Certification That Stands Out

Graduate with an Edspark + IBM verified certificate and a portfolio of real analytics projects for any recruiter.

— Why Business Analytics + AI —

The Skill Every Company Pays a Premium For

📈
Business analytics roles grew 25% in 2024 — and companies specifically want analysts who can use AI to generate insights 10× faster than traditional methods.
⚡
AI doesn't replace analysts — it makes them faster and more valuable. Power BI Copilot, ChatGPT for report writing, and AI-powered forecasting are now daily tools in analytics teams.
🧠
By the end, you'll have built real dashboards, run predictive models, and used AI tools that appear on actual BA job descriptions at top companies like Deloitte and KPMG.
🚀
No maths degree required. Basic spreadsheet knowledge is enough — we take you from "what is analytics?" to building ML-powered business reports, step by step.
📊 Dashboards 🤖 AI/ML 💡 Insights 📋 Reports Data Analyst BI Developer Strategy Analyst Business Analyst
— Curriculum —

11-Module Curriculum — Business Analytics with AI Built In

Every module teaches real analytics skills + the exact AI tools professionals use for that skill in their daily work.

M1 — Analytics Basics
M2 — Data Collection & Quality
M3 — Data Visualisation
M4 — Descriptive Analytics
M5 — Predictive Analytics
M6 — Prescriptive Analytics
M7 — ML for Business
M8 — Business Intelligence
M9 — Big Data Technologies
M10 — Sales & Customer Analytics
M11 — Financial Analytics
Module 1 — Business Analytics Basics
Understand what BA is, why it matters, and how companies use data to make every major decision.
📊 Core Topics
What is Business Analytics and why it matters
How businesses use analytics for decision-making
Understanding the analytics process end-to-end
Types of analytics: descriptive, predictive, prescriptive
🤖 AI Integration NEW
Use ChatGPT to generate a business analytics study plan and quiz
Prompt Perplexity AI for real-world BA case studies in any industry
Use AI to compare analytics tools and frameworks for any business type
Gemini for summarising annual reports and extracting KPIs instantly
TOOLS:ChatGPTPerplexity AIGoogle GeminiNotion AI
Module 2 — Data Collection & Quality
Understand where business data comes from and how to ensure it's clean, accurate, and trustworthy.
🗄️ Core Topics
Types of data: structured vs. unstructured
Data sources: surveys, CRM, ERP, web, APIs
Data quality dimensions: accuracy, completeness, consistency
Handling missing, duplicate, and outlier data
🤖 AI Integration NEW
Use ChatGPT Code Interpreter to clean messy CSVs in seconds
Microsoft Copilot in Excel — auto-detect and fix data quality issues
Prompt AI to generate data validation rules for any business dataset
Use AI to write data collection survey questions for any use case
TOOLS:ChatGPT Code InterpreterExcel CopilotRows AI
Module 3 — Data Visualisation
Turn numbers into stories — build charts, dashboards, and reports that make executives take action.
📈 Core Topics
Choosing the right chart type for every scenario
Excel: advanced charts, pivot tables, slicers
Tableau and Power BI introduction and hands-on
Dashboard design principles and storytelling with data
🤖 AI Integration NEW
Power BI Copilot — generate dashboards from plain-English prompts
Tableau AI — auto-suggest chart types from your data
ChatGPT to write dashboard narrative and executive summaries
Julius AI — upload any spreadsheet, get instant AI-generated charts
TOOLS:Power BI CopilotTableau AIJulius AIChatGPT
Module 4 — Descriptive Analytics
Understand what happened and why — using statistics and data exploration to find patterns.
🔍 Core Topics
Descriptive statistics: mean, median, mode, std dev
Frequency distributions and histograms
Correlation analysis and heatmaps
Customer segmentation basics
🤖 AI Integration NEW
ChatGPT Code Interpreter — upload data, get statistical summary instantly
Rows AI for AI-powered spreadsheet EDA in natural language
Use AI to explain correlation findings in plain English for reports
Polymer AI — one-click EDA and segmentation from any CSV
TOOLS:ChatGPTRows AIPolymerJulius AI
Module 5 — Predictive Analytics
Forecast what will happen — regression, time series, and machine learning for business forecasting.
🔮 Core Topics
Introduction to regression analysis
Time series forecasting basics
Classification models for churn prediction
Model evaluation: accuracy, precision, recall
🤖 AI Integration NEW
Use ChatGPT to generate Python regression code from a business scenario
GitHub Copilot for writing forecasting scripts in seconds
Obviously AI — no-code predictive modelling for business analysts
Prompt AI to interpret model results and write non-technical summaries
TOOLS:ChatGPTGitHub CopilotObviously AIGemini
Module 6 — Prescriptive Analytics
Recommend what to do — optimisation, scenario analysis, and decision support systems.
⚙️ Core Topics
Optimisation techniques for business decisions
Scenario analysis and what-if modelling
Decision trees for strategic choices
A/B testing and experimentation frameworks
🤖 AI Integration NEW
Use ChatGPT to build decision tree frameworks from business problems
AI-assisted A/B test design and significance calculation
Microsoft Copilot for Excel solver and scenario manager automation
Prompt LLMs to generate optimisation recommendations from data
TOOLS:ChatGPTExcel CopilotGemini
Module 7 — Machine Learning for Business
Apply ML practically — classification, clustering, and NLP for real business use cases.
🤖 Core Topics
Supervised vs. unsupervised ML in business
Customer churn, fraud detection, demand forecasting
K-means clustering for customer segmentation
Sentiment analysis for brand monitoring
🤖 AI Integration NEW
Obviously AI — build ML models without writing code
ChatGPT to explain any ML concept and generate starter code
Hugging Face sentiment analysis pipeline for brand monitoring
Use AI to document and present ML model results to stakeholders
TOOLS:Obviously AIChatGPTHugging FaceGitHub Copilot
Module 8 — Business Intelligence
Turn data into strategic dashboards — KPIs, BI tools, and executive reporting done right.
🏢 Core Topics
What is BI and how companies use it
KPI selection and OKR frameworks
Power BI: data modelling and DAX basics
Executive dashboard design and storytelling
🤖 AI Integration NEW
Power BI Copilot — generate full reports from natural language queries
ChatGPT to write DAX formulas from plain-English descriptions
AI to auto-generate KPI definitions and OKR frameworks for any team
Tableau AI for smart chart recommendations and insight narration
TOOLS:Power BI CopilotTableau AIChatGPTRows AI
Module 9 — Big Data Technologies
Handle data at scale — understand Hadoop, Spark, and how top companies manage petabytes of data.
🗃️ Core Topics
What is Big Data and the 3Vs explained
Hadoop ecosystem overview
Apache Spark for large-scale data processing
Cloud data warehouses: Snowflake, BigQuery, Redshift
🤖 AI Integration NEW
Use ChatGPT to generate Spark SQL queries from plain-English requirements
BigQuery AI — natural language to SQL for massive datasets
GitHub Copilot for writing PySpark data pipelines
AI to explain big data architecture decisions for any business scale
TOOLS:BigQuery AIChatGPTGitHub CopilotGemini for BigQuery
Module 10 — Sales & Customer Analytics
Understand customers deeply — RFM analysis, cohort analysis, CLV, and churn modelling.
🛒 Core Topics
RFM analysis for customer segmentation
Customer Lifetime Value (CLV) calculation
Cohort analysis and retention curves
Funnel analysis and conversion optimisation
🤖 AI Integration NEW
ChatGPT to generate RFM segmentation Python code instantly
AI to interpret cohort analysis results and suggest retention strategies
Use Polymer or Julius AI to segment customers from any CSV
AI-generated personalisation recommendations from customer data
TOOLS:ChatGPTPolymerJulius AIRows AI
Module 11 — Financial Analytics
Analyse financial data for better business decisions — budgeting, forecasting, and fraud detection.
💰 Core Topics
Financial statement analysis: P&L, balance sheet, cash flow
Budget variance analysis and forecasting
Fraud detection using statistical methods
Risk analysis and scenario modelling
🤖 AI Integration NEW
ChatGPT to analyse financial statements and extract key insights
Excel Copilot for automated budget variance reports
AI to generate financial commentary and board-ready summaries
Use AI for scenario modelling — best case, worst case, most likely
TOOLS:ChatGPTExcel CopilotGeminiObviously AI
— Hands-On Projects —

Build Real Analytics Projects

Graduate with deployed dashboards and reports you can show to any recruiter or employer.

📊MODULE 3

AI-Powered Sales Dashboard

Build a live Power BI dashboard from a real sales dataset. Use Copilot to auto-generate KPIs, trend charts, and regional breakdowns with plain-English prompts.

Power BICopilotDAX
🔮MODULE 5

Customer Churn Predictor

Use Obviously AI and Python to build a churn prediction model for a telecom dataset. No-code first, then code — understand both approaches end to end.

Obviously AIPythonScikit-learn
💼CAPSTONE

End-to-End Business Report

Collect, clean, analyse, and visualise a real business dataset. Use ChatGPT to write the full analytics report — from executive summary to recommendations.

ChatGPTPower BIPython
— AI Toolkit —

AI Tools You Will Learn & Use

12 real analytics AI tools across every module — hands-on, not just theory.

ChatGPT
Power BI Copilot
Tableau AI
Excel Copilot
Julius AI
Polymer AI
Obviously AI
Perplexity AI
ChatGPT
Power BI Copilot
Tableau AI
Excel Copilot
Julius AI
Polymer AI
Obviously AI
Google Gemini
GitHub Copilot
BQ BigQuery AI
Notion AI
Rows AI
Hugging Face
Obviously AI
Google Gemini
GitHub Copilot
12+AI Tools
11Modules
100%Hands-On
0Prior Exp. Needed
— Career Outcomes —

Jobs You Can Get After This Workshop

Business analytics is the backbone of every company's strategy. Here are the roles this workshop directly prepares you for.

📊

Business Analyst

₹5 – 14 LPA

Translate data into business decisions. Work with stakeholders to define KPIs, build dashboards, and present insights to leadership.

Power BISQLExcel
Demand
Very High
📈

Data Analyst

₹4 – 12 LPA

Clean, analyse, and visualise data to uncover patterns. The most entry-level-friendly high-paying role in tech right now.

SQLTableauPython
Demand
Very High
🖥️

BI Developer

₹6 – 16 LPA

Build and maintain BI systems, data warehouses, and executive dashboards. High demand at banks, retail, and consulting firms.

Power BIDAXSQL
Demand
High
🛒

Product Analyst

₹7 – 18 LPA

Use analytics to improve product features, user funnels, and retention. High demand at startups and SaaS companies.

MixpanelA/B TestingSQL
Demand
🔥 Hot Role
📉

Financial Analyst

₹5 – 15 LPA

Analyse financial data, build forecasting models, and support strategic business decisions with data-driven insights.

ExcelFinancial ModellingSQL
Demand
High
🤖

AI Business Analyst

₹9 – 22 LPA

Use AI tools like Power BI Copilot, ChatGPT, and Obviously AI to generate insights at scale. The fastest-growing BA role in 2025.

Power BI CopilotChatGPTML
Demand
🚀 Emerging
🏢 Who's Hiring Business Analytics Professionals
DeloitteKPMGAccentureMcKinseyTCSInfosysAmazonFlipkartWalmartZomato
1.8M+Global Job Openings
25%Annual Growth Rate
— Frequently Asked Questions —

Questions Students Usually Ask Before Joining

Here are the important details about the Business Analytics+ GenAI workshop.

This is a 6-week workshop with live sessions, hands-on practice, assignments, and project-based learning.

No. This workshop starts from the basics, so students, freshers, and beginners can join comfortably.

Yes. GenAI tools are included in every module to help you understand AI-assisted threat analysis, report writing, policy creation, and security workflows.

The workshop is practical. You will work on real security concepts, tools, labs, case studies, and hands-on exercises.

Yes. After completing the workshop requirements, you will receive a completion certificate from Edspark.

Students, freshers, IT professionals, career switchers, and anyone interested in cyber security and GenAI can join.

Start turning data into
decisions — with AI.

Student, fresher, or professional — if you can use Excel, you can start this workshop today. We teach everything else.

⚡ Limited seats per cohort — freshers & students get priority!
  • Zero analytics background needed to start
  • Live sessions + hands-on dashboard labs
  • 1:1 mentorship from working analytics professionals
  • AI tools integrated into every single module
  • Government-recognized certification + placement support

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